This is why iFrame is a bad idea

Yesterday, word got out of Apple’s new iFrame standard, which purports to expedite video editing by keeping the video in “the same format used on a computer.” Really, it’s nothing but a resolution and wrapper. So why am I losing my mind over it? Because the way iFrame is being positioned and propagated is misleading and harmful to consumers. Oh I know, what an alarmist, right? It’s just a video format! But with personal video becoming more and more ubiquitous and invading class after class of gadgets, these former trivialities are becoming more important by the day. And for once, we are actually gravitating towards a couple unified standards in both encoding and resolution — and then Apple butts in with this ugly stepchild of a format. Let me drop a few background truth bombs here first, and please do read this part, because it’s important, and math is fun. Every new TV out there supports 720p. This is because it is an evolution from the VGA standard 640

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