Google is going to make a lot of frequent flyers, and Virgin America, happy this holiday season. As a gift to people who fly on Virgin America’s WiFi-equipped planes, Google will be footing the bill for everybody on board between November 10, 2009, and January 15, 2010.
For Google, this is a smart marketing move because it generates tons of good will among everyone who flies Virgin America. But Google is really giving a gift to Virgin America in the form of yet one more incentive to fly its planes over competitors’. Will American Airlines and others with WiFi on board have to respond with their own freebie giveaways? I hope so.
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