HTC You ad campaign unveiled (update: video!)

HTC’s definitely been a major name amonst the gadget cognoscenti for a while now, but it looks like the company’s gearing up to go mainstream — this is the first print ad from the new HTC You campaign that’s launching today. Considering HTC’s recent slew of high-profile handset launches like the Hero, HD2, and Tilt2 and equally-promising upcoming products like the Dragon and Droid Eris, we’d say this marketing push hasn’t come a moment too soon. As for the ad itself, while it’s not exactly a knockdown punch, it certainly suggests that HTC sees Sense UI as its ace in the hole — we’ll see how that plays out as Android 2.0 phones like the Motorola Droid come out and make stock Android sexy again.

Update: And the commercials have gone live on YouTube as well — we gotta say, we’re pretty into them. Check ‘em after the break.

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HTC You ad campaign unveiled (update: video!) originally appeared on Engadget on Mon, 26 Oct 2009 00:20:00 EST. Please see our terms for use of feeds.

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This post is tagged: Ad, advertising, brand, branding, htc, htc you, HtcYou, sense, sense ui, SenseUi, touchflo, you