Anyone who witnessed the opening of Microsoft’s first retail store in Scottsdale must have been feeling a bit of deja vu at the whole experience. It started with the camping and the long meandering lines leading to a raucous countdown. When the doors finally opened, customers were greeted with sturdy high-fives from overly-enthusiastic employees dressed in their casual, every-man uniforms. Inside were products placed on tables within easy reach of a curious public as well as an “Answer Bar” where presumed geniuses will tenderly solve customer issues. Failing that, you can always sign-up for the in-store events and training sessions scheduled throughout the day. Sound familiar… maybe a bit too familiar? But the icing on this plagiaristic cake is Lisa Seigneur, a former Apple retail store manager who famously (in our circles, anyway) introduced Oprah to Bono’s Product RED iPod nano in Chicago — the very same Microsoft Store employee who handed out free Zune HDs to those early campers in Scottsdale. Video evidence after the break.
Continue reading Microsoft borrows Apple Store blueprint, manager (video)
Microsoft borrows Apple Store blueprint, manager (video) originally appeared on Engadget on Mon, 26 Oct 2009 09:50:00 EST. Please see our terms for use of feeds.
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