Xperia Pureness unboxed, performs for the camera (video)

As you are no doubt well aware, the launch date for the Xperia Pureness is looming. If you’ve been dying for a closer look, you’re in luck: the fashion icons over at MobileBurn have got their hands on one and have been kind enough to make us a short film of the reveal. At first blush, the phone doesn’t look any less impressive than it did in the shots and video we’ve seen before. There doesn’t appear to be any hint of a keypad before the thing when shut off, although that obviously changes once it’s powered on. As far as that transparent glass display goes, we can tell from here that it’s not likely to be visible in direct (or even some indirect) sunlight — but since you’re a jet-setting nightclub habitue’ who hasn’t been outside in the daylight in four years that probably shouldn’t bother you much. The UI is pretty much standard for an SE feature phone, and the battery is not removable. The price? Looks like it will run you a healthy £530 (about $875). Still interested? Peep the video in action after the break.