Google snaps up AdMob for $750 million

Nov 9th 2009
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Google today said it has bought mobile advertising house AdMob for $750 million. The deal gives Google control of what’s considered the single largest advertiser on phones and is characterized as helping to better monetize the ads that reach platforms like Android and the iPhone. Giving AdMob the extra support should help fund the mobile web by improving the effectiveness of ads in apps and mobile-optimized websites, according to the search engine giant….

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