WSJ: Apple still ‘racing’ to complete iPad content deals before launch

The iPad launch may finally be right around the corner, but it looks like Apple might still have some considerable work cut out for itself before the big day. According to The Wall Street Journal, Apple is still negotiating with various media companies in an effort to drop the price on TV shows offered on the device, and it’s even reportedly put some potential deals with newspaper, magazine and textbook publishers on the backburner as it focuses on other content. That word comes from the usual, unnamed “people with the matter,” who go on to say that it’s proven to be difficult to convince potential content partners of the advantages of working with Apple on the iPad versus the possible threats to their current sources of revenue.

It’s hardly all bad news for the magical device though, as some other people familiar with the matter say that Apple has already sold “hundreds of thousands” of iPads. For its part, Apple is naturally staying mum on both counts.