A Trojan Horse Arrives In The Internet-Connected TV Room

It’s not the norm for a startup based in London’s Silicon Roundabout (yes, it’s our little bit of the Valley) to be in the hardware business, let alone the highly competitive world of consumer electronics. But that’s precisely the position that 3view find themselves in.

The company’s Internet connected set-top box, which marriages the worlds of over-the-air broadcast television and Internet TV (IPTV), is poised to compete directly with TVs and set-tops from the likes of Sony, Pioneer, Sharp, Humax, Pace and others, and to some degree, the online video and media playback capabilities of Microsoft’s XBox 360 and Sony’s PlayStation 3 game consoles.

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