Switched On: Courier courts the creative

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Call it Apple’s populist paradox. The Macintosh’s human-centered design inspired its being called the “computer for the rest of us,” but the Mac also long been associated with exceptional creative individuals, a message Apple has driven home in campaigns ranging from “wheels from the mind” to “think different.” In the early days of the Web, it was said that Web pages were created on Macs and viewed on PCs — and served on Unix workstations.

Should the concepts in a video detailing a new Microsoft-developed device dubbed Courier come to fruition, though, Microsoft and Apple may find themselves on unfamiliar sides as an old rivalry turns to the new frontier of convergence tablets, with Apple providing the workaday access product and Microsoft providing a niche but empowering tool aimed at creative professionals.

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Switched On: Courier courts the creative originally appeared on Engadget on Tue, 30 Mar 2010 17:15:00 EST. Please see our terms for use of feeds.

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