Kindle officially going on sale at Target on April 25

Looks like that blurry leak we got was dead-on: Target and Amazon just officially announced that the Kindle will be sold in the Minneapolis Target flagship store and 102 southern Florida stores starting April 25, with the rest of the chain getting units as the year goes on. That’s the first time Jeff Bezo’s e-reader will be sold in a brick-and-mortar store, a big step for Amazon we’re taking as a response to Barnes & Noble’s heavy in-store promotion of the Nook — although Target already carries the Sony Reader line, so it’s not totally crazy. We’ll see how this affects sales in the months to come — and whether or not Target follows this up by selling the iPad as well. Full press release after the break.

Update: A kind, anonymous tipster has sent us in that little photo of what appears to be the Kindle’s Target packaging. Thanks!

Continue reading Kindle officially going on sale at Target on April 25

Kindle officially going on sale at Target on April 25 originally appeared on Engadget on Wed, 21 Apr 2010 16:39:00 EST. Please see our terms for use of feeds.

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