Entelligence: Meet H/Pre

Adding even more drama to an pivotal and transformative year in tech, last week HP announced it will buy Palm for the nice round sum of 1.2 billion dollars — a move that will position it as a major player in the crowded mobile market. HP is no stranger to mobility — the iPaq was once a defining mobile product — but over the years the company has been unable to replicate that success with similar efforts in as the dynamic shifted from PDAs to phones. Buying Palm is a quick way of getting back in the game.

This deal underscores the velocity of mobile and how that speed is affecting long term winners and losers. Many had written off Palm’s relevance in the market, which might have been a correct assessment if Palm had ended up elsewhere. But I think Palm found a good home. In addition to Todd Bradley, the former CEO of Palm who now leads HP’s Personal Systems Group, there are many Palm alumni at HP. This means that there should be a relatively smooth transition and overall good cultural fit. That’s important because time is of the essence — the market won’t wait around for HP to integrate Palm.

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Entelligence: Meet H/Pre originally appeared on Engadget on Fri, 07 May 2010 17:30:00 EST. Please see our terms for use of feeds.

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