Eric Schmidt Presides Over The Marriage Of The 50-Year-Old TV And The Teenage Web

“We’ve been waiting a long time for today,” says Google CEO Eric Schmidt, who is presiding over a power panel of CEOs helping to make Google TV possible. The panel, at Google I/O, includes the CEOs of Sony, Best Buy, Echostar, Adobe, Logitech, and, of course, Google. He needs all of them, as well as developers, to make his new Google TV a hit.

Google TV will be built into a new Sony TV coming out this fall in time for the holiday shopping season, as well a Logitech TV companion box which can be hooked up to existing TVs with an HDMI port. It is Google’s attempt to bring together the 50-year-old TV-watching experience with the Web. It does that in a variety of ways,from a universal search box which searches both TV and the Web to opening up the TV as an application platform for developers and media companies to enhance their video offerings. Its ambition is to bring the Web into the TV in a new way.

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