Steve Jobs on TV: ‘no one wants to buy a box’

Well isn’t that a breath of fresh air. With no apologies given to its long-standing hobby, Apple CEO Steve Jobs provided a pretty honest and thorough assessment of what’s wrong with the TV set-top box market. “No one wants to buy a box — ask TiVo, ask Roku, ask us… ask Google in a few months” (in the spirit of competition, of course). In Jobs’ opinion, “the only way that’s going to change is if you tear up the [box], give it a new UI, and get it in front of consumers in a way they’re going to want it.” Frankly, we’re pretty happy how quickly and succinctly he was able to respond in a Q &A session, seems like he’s been mulling it over — and given what we heard about Apple TV’s future plans, we’re not surprised. All the pertinent quotes, care of our liveblog, after the break.

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Steve Jobs on TV: ‘no one wants to buy a box’ originally appeared on Engadget on Tue, 01 Jun 2010 22:56:00 EDT. Please see our terms for use of feeds.

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