Nokia: it’s no longer about selling phones. Really?

You know that something is up when someone at Nokia, the largest phone maker (by units), is saying that “it’s no longer about selling phones” (in a conversation with Bloomberg, via NYT). This phrase was used as Nokia is trying to fight Apple in the App space. The end-game is to emphasize what Nokia smartphones are capable of. It’s a recognition that the value is in the software.

Of course, Nokia is right to ramp up the Apps offering on its platform, but in my opinion, the above statement is plain wrong: it is about selling phones.

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