Jeff Bezos On The iPad: “It’s Really A Different Product Category”

A day after Amazon made it abundantly clear it’s gunning for world domination in the e-reading space by lowering the price of the Kindle from $259 to $189 – following competitor Barnes & Noble’s decision to slash the price of its Nook e-reader down to $199 – chief executive Jeff Bezos sat down with Fortune’s JP Mangalindan for a fairly interesting interview.

One of the things Bezos talked about was the iPad, Apple’s tablet computer that is selling like hotcakes and unequivocally poses a genuine threat to Amazon’s burgeoning ebooks and ereader business (and, as some claim, to reading in general).

According to Apple, it’s already taken about 22% of the U.S. ebooks market, with iPad owners having downloaded some 5 million books in the first 65 days of the iBooks store alone.

But Bezos does not seem terribly impressed.

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