We\’re still undecided if we believe inside the promises made by the Digital Entertainment Content Ecosystem (DECE) yet — buy a bit of content once in physical or digital format, and gain access across all formats and devices via a cloud based account — but we\’re toward figuring out for ourselves now that it has a new name, UltraViolet. If you haven\’t been paying attention during the last couple of years, the DECE group is already home to lots of the biggest names on both the content and consumer electronics sides of the business, with probably the most notable holdouts being Apple and Disney, that’s backing its own competing system, Keychest. The newest additions to the UltraViolet team are LG, LOVEFiLM and Marvell, while key members like Comcast, Microsoft, Intel and Best Buy are quoted in this morning\’s press release. Test it out for yourself after the break and keep an eye fixed out for that grey and purple logo on movies and players later this year when it begins testing.
UltraViolet to present Consumers Greater Choice and Freedom to Purchase, Manage and Watch Digital Movies, TV Shows and Other Entertainment
LA–(BUSINESS WIRE)–The Digital Entertainment Content Ecosystem LLC (DECE LLC), a cross-industry consortium dedicated to compelling a new, open market for digital content distribution, today announced its consumer brand – UltraViolet™ – and logo (www.uvvu.com). UltraViolet represents a new way for consumers to have greater choice, confidence and freedom in how, when and where they enjoy digital movies, TV shows and other entertainment. Furthermore, the consortium announced three additional new members bringing the entire to just about 60 member companies.
\” Our goal is to firmly establish UltraViolet as the logo for digital entertainment – person who gives consumers the freedom of access wherever they’re, the arrogance of knowing how this can work and the broadest choice of content, stores and devices.\”
Complementing the physical DVD and Blu-ray home entertainment markets, UltraViolet will allow consumers to monitor their digital entertainment across multiple platforms, which includes connected TVs, PCs, game consoles, smartphones and tablet PCs, in a straightforward, consistent way. Since all UltraViolet offerings will work together, consumers will probably be in a position to select which products and devices they prefer from a spectrum of familiar companies – ranging from major studios to consumer electronics companies to cable, web and other service providers. Furthermore, the UltraViolet name and logo can assist identify entertainment services designed to work together seamlessly.
\” The introduction of the UltraViolet brand is another important step towards the shopper launch of UltraViolet services,\” said Mitch Singer, DECE president and CTO of Sony Pictures Entertainment. \” Our goal is to firmly establish UltraViolet as the logo for digital entertainment – person who gives consumers the freedom of access wherever they’re, the arrogance of knowing how it should work and the broadest choice of content, stores and devices.\”
The UltraViolet experience might be powered by a cloud-based UltraViolet Account, that may include a Digital Rights Locker and account management functionality. Consumers will probably be ready to create an UltraViolet Account, at no cost, via one of several many participating UltraViolet service providers or in the course of the UltraViolet website. Once created, this Account will allow consumers to easily access and manage all of their UltraViolet entertainment, notwithstanding where it was purchased.
Technical specifications and licensing details for firms who would like to offer UltraViolet content, services and devices, are expected this year.
DECE also announced the addition of LG Electronics, LOVEFiLM and Marvell Semiconductor, Inc. to the consortium. These companies join DECE\’s already strong group including world leaders across quite a lot of industries.
About Digital Entertainment Content Ecosystem (DECE) LLC
The Digital Entertainment Content Ecosystem (DECE) LLC is a cross-industry initiative developing a better generation digital media experience based on open, licensable specifications and designed to create a viable, global digital marketplace. The DECE is currently made from Adobe, Alcatel-Lucent, Ascent Media Group, Best Buy, Blueprint Digital, BT, CableLabs, Catch Media, Cineplex Entertainment, Cisco, Comcast, Cox Communications, CSG Systems\’ Content Direct, Deluxe Digital, DivX, Dolby Laboratories, DTS, ExtendMedia, Fox Entertainment Group, HP, Huawei, IBM, Intel, Irdeto, LG Electronics, Liberty Global, Lionsgate, LOVEFiLM, Marvell Semiconductor, Inc., Microsoft, MOD Systems, Motorola, Movie Labs, Nagravision, NBC Universal, NDS, Netflix, Neustar, Nokia, Panasonic, Paramount Pictures, Philips, Red Bee Media, RIAA, Rovi, Roxio CinemaNow, Samsung Electronics, Secure Path, Sony, SwitchNAP, Tesco, Thomson, Toshiba, Verimatrix, VeriSign, Warner Bros. Entertainment, Widevine Technologies Inc. and Zoran. DECE\’s new digital media specifications, logo program and interoperable digital rights locker will enable consumers to purchase digital video content from a call of online retailers and play it on a lot of devices and platforms from different manufacturers.
What DECE member companies are saying about UltraViolet:
ADOBE
\” Adobe is pleased to participate inside the introduction of the UltraViolet brand and support the creation of a continuing consumer experience around premium digital content. DECE\’s adoption of Adobe Flash Access ensures that content providers can depend on the Flash Platform for secure distribution and playback of UltraViolet content. While this permits new revenue streams for all participants, the last word winner is the patron who gains access to a unbroken entertainment experience.\” – Florian Pestoni, principal product manager for Rich Media Solutions at Adobe
BEST BUY
\” We are proud to be a founding member of DECE and are committed to educating consumers in regards to the ever-changing world of digital entertainment. By bringing forward the Ultraviolet brand, we are able to continue to advocate choice in how and where consumers opt to view their content besides instilling confidence in a very simple-to-access system compatible across a wide selection of devices.\” – Chris Homeister, senior vice chairman and general manager, home entertainment group for Best Buy
COMCAST
\” We believe UltraViolet will provide an enormous opportunity for even more choice and control by giving consumers the facility to view content from anywhere on many devices,\” said Mark Coblitz, senior vice chairman of Strategic Development for Comcast Corporation. \” There’s no other offering that affords such an open platform to deliver the wealth of digital entertainment choices.\”
INTEL
\” Intel is pleased to contribute to the advance of the exciting new UltraViolet ™ digital media experience. UltraViolet will bring consumers a new level of choice and confidence with the freedom to enjoy their media on all of their family\’s devices, including PCs, smart phones, netbooks, tablets, game consoles, and connected TVs, in spite of where it was purchased,\” noted Jeff Lawrence, Intel director of worldwide Content Policy.
MICROSOFT
\” Microsoft is committed to training digital entertainment solutions that delight consumers. As a founding member of DECE, Microsoft is furthering that goal by enabling consumer choice and confidence in digital entertainment,\” said Blair Westlake, corporate vice chairman of the Media & Entertainment Group of Microsoft Corporation. \” UltraViolet is designed to produce consumers with greater options and straightforwardness-of-use for digital entertainment, which it delivers by bringing innovation and efficiency to the entertainment industry.\”
NEUSTAR
\” UltraViolet\’s™ \’Digital Locker\’ shall be intuitive and incredibly easy-to-use, and Neustar is delighted – and well-suited – to be developing the UltraViolet digital media experience,\” said Tim Dodd, vp of Media and Entertainment for Neustar. \” There is a smart deal of complexity that underlies the logo\’s revolutionary promise of openness and interoperability, and Neustar is fully committed to bringing this promise to fruition for the advantage of all digital media consumers.\”
SONIC SOLUTIONS
\” Sonic\’s extensive involvement in DECE and our contributions in helping bring UltraViolet to market are an important section of supporting our retail partners\’ digital businesses,\” said Dave Habiger, President and CEO, Sonic Solutions. \” We are able to continue to align our RoxioNow platform with DECE and prepare for early implementation of UltraViolet specifications to assist take digital delivery mainstream and meet consumers\’ expectations for convenience, ease, and suppleness.\”
SONY PICTURES HOME ENTERTAINMENT
\” UltraViolet marks the beginning of a new era for consumers to access and interact with their entertainment across various devices. During the advent of a digital locker, UltraViolet provides a new perspective on the price of collecting both physical and digital media.\” – David Bishop, president, Sony Pictures Home Entertainment.
WARNER BROS.
\” We believe that UltraViolet will provide consumers with a straightforward-to-use strategy to buy and watch digital entertainment across multiple devices,\” said Thomas Gewecke, president of Warner Bros. Digital Distribution. \” Making interoperability possible meets a key consumer need, and fundamentally improves the digital video experience. With UltraViolet, consumers can be ready to purchase a title once, and luxuriate in it anywhere and anytime they want.\”
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