Netflix: 61% of Customers Streaming Movies [Chart]

Netflix\’s revenue missed expectations last quarter, possibly because many people haven\’t laid hands upon a DVD or Blu-ray in quite a while. The number of shoppers streaming movies has jumped drastically from a year ago.

Netflix reported that 61% of its users are now streaming, compared with 51% the quarter before, and only 37% a year ago. Netflix saw a shift toward the cheaper $8.99 a month plans that permit for under one disc out at a time, but unlimited online viewing.

As a result, the typical subscriber is now only paying $12.29 a month, in preference to last year\’s $13.29. This news, regardless of strong earnings and subscriber growth, sent Netflix\’s stock down 9%. With increasingly devices able to streaming Netflix\’s substantial online library, this news should come as a surprise to none, even given the dubious video quality of most of the catalog. I know I myself do not know where my current Netflix disc is, and don\’t really care. Sorry shareholders! [MarketWatch via Business Insider]

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This post is tagged: customers, Movies, Netflix:, Streaming, [Chart]