It feels like Microsoft could have revealed something big at its annual MGX (Microsoft Global Exchange) event, namely… new logos for its main brands and a fresh brand motto. \” Be What\’s Next\” touts a teaser which has been posted on YouTube, in addition to a fast paced sequence of morphing logos, shuffling from Windows, to Windows Phone, Xbox, Bing, and eventually the familiar Office logo that\’s been kicking around for somewhat longer. It\’s unclear if these are just treatments used for a promo at the event, or if this can be a signal that Redmond is dumping its familiar (and admittedly dated) iconography for something somewhat looser, leaner, and hipper, but we will\’t say it might be a foul thing. It’ll certainly make sense against a backdrop of potential comeback within the mobile space, gains in search, and the seemingly successful (or at the least satisfying) Windows 7 launch. Some thing is needless to say, MGX is a corporate, non-public opportunity for the Microsoft faithful to cheer the logo (Ballmer received a 30 year commemoration at MGX 2010), so this would certainly be the place to unfurl some new branding. Check the video after the break to determine the recent style, and hit the gallery below for a much bigger look.
Update: So… the YouTube video has been pulled. Fear not, we\’ve got our own copy!
Update 2: We\’ve just been contacted by Microsoft and told that these aren’t new logos if you want to be used on products, rather a standalone treatment to point out the power of joined brands. However, the \” Be What\’s Next\” tagline is real, and should be showing up here and there.
[Thanks, Anonymous]
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