Samsung rolls out budget-minded PL200 point-and-shoot

The recent PL200 Lets Consumers Experience Advanced Features Without Breaking the Bank

Ridgefield Park, NJ (July 21, 2010) – Samsung Electronics America, Inc., a market leader and award‑winning innovator in consumer electronics, today announced the PL200, a classy 14.2 mega‑pixel point-and-shoot camera that sets a new benchmark in today\’s mid-range class. The competitively-priced PL200 combines advanced features similar to high-definition video recording, powerful optics, and an enormous LCD screen, in conjunction with the unequalled ease-of-use that has become one of many defining features of Samsung\’s camera lineup, making it essentially the mostsome of the most well-rounded digital cameras in the stores.

\” The PL200 is the precise digicam for individuals who value simplicity but additionally long for a more immersive digital imaging experience,\” said Reid Sullivan, senior vp of Mobile Entertainment Marketing, Samsung Electronics America. \” With the PL200, consumers can experience the versatility offered by more advanced digital cameras, which includes a comprehensive suite of automatic controls, letting them step up to a better level of camera without stepping outside of their comfort zone.\”

a convincing and trendy Camera

Samsung\’s PL200, which measures just 3.9\” x 2.3\” x 0.83\” , sports a slim and chic design that comes with a enormous 3.0\” LCD, allowing consumers to frame and review their images and video with no trouble. The PL200 also includes a powerful 7x optical zoom lens (35mm film equivalent focal length of 31mm-217mm) that puts consumers in the course of the action. Additionally, because of Samsung\’s Dual Image Stabilization technology, which combines some great benefits of both Optical and Digital Image Stabilization, users have added stability and may capture clear, blur-free images with the utmost precision. Alongside high-quality still images, the PL200 could also record 720p HD video at 30 frames-per-second in H.264 format, giving users 3 times more recording capacity than MJPEG video.

Smart Automatic Controls
The Samsung PL200 offers a comprehensive suite of automatic controls to assist users capture better images readily. Samsung\’s advanced Smart Auto (Still & Movie) scene recognition technology takes the effort out of capturing great still images or 720p HD video. With the straightforward touch of a button, consumers can switch the PL200 to Smart Auto (Still & Movie), and it can analyze the current shooting environment and subject and automatically select one of the most appropriate scene mode and settings for the ideal results possible. The PL200 also offers Beauty Shot and Smile Shot modes, in addition as Blink Detection and Face Detection features. As well, consumers can make the most of the Smart Album feature to assist manage their images.

Specifications

PL200

Mega-Pixels: 14.2 mega-pixels
Optical Zoom: 7x Optical Zoom
LCD Size: 3 inch, 230K-pixel LCD
Lens: Samsung
Movie Mode: 720p / 30fps / H.264
Size: 3.9\” ×2.3\” ×0.83\” (Excluding lens protrusions)
Special Features
- 7x Optical Zoom – Dual Image Stabilization (Optical + Digital)
- 3.0\” LCD
- High-Definition 720p Video
- Smart Auto (Still & Movie)
- Blink Detection/ Face Detection/ Beauty Shot/ Smile Shot
Availability\” September
Pricing: $179.99

* Specifications are subject to alter abruptly.

For more information regarding Samsung\’s 2010 digital imaging product lineup, including press releases, video content and product images, please visit HYPERLINK \” http://www.samsung.com/newsroom\” www.samsung.com/newsroom.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a totally owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader inside the U.S. Please visit HYPERLINK \” http://www.samsung.com\” www.samsung.com for additional info.