ECOtality and Frog Design debut eye-catching Blink EV chargers

Intelligent, Connected National EV Infrastructure Offers Products for Residential, Utility and Retail Customers

Plug-In 2010, SAN FRANCISCO – Tuesday, July 27, 2010 – ECOtality, Inc. (NASDAQ: ECTY), a pacesetter in clean electric transportation and storage technologies, today unveiled its flagship electric vehicle charging stations: Blink. The first truly smart chargers to hit the market, the Blink Level 2 charging stations will probably be available in two models-one, an in-home residential wall-mount unit and the second, a commercial stand-alone charger. They’re designed to be the center piece of the rich EV charging infrastructure system so they can pave tips to long-term success within the adoption of electric vehicles within the Usa and world wide.

\” Blink is more than a place to plug in a car-it’s miles the fulcrum between the driving force, car, home and utility. This high level of interactivity built into our system sets Blink chargers other than the rest in the marketplace and is vital to compelling consumer EV adoption,\” said Jonathan Read, CEO of ECOtality. \” Never before has consumer demand been so high and the market potential so large for EVs. By introducing a charger that’s simply smarter and actually connected, ECOtality and our partners are setting a new industry standard.\”

ECOtality worked with global innovation firm frog design to set a new precedent for electric vehicle chargers.

\” We are thrilled to partner with ECOtality to design and produce to market the Blink family of EV chargers,\” said Paul Bradley, executive creative director for frog design. \” Blink adds a human touch to complex technology. The design has a well-known graphic and functional simplicity in an effort to help to integrate electric vehicles into consumers\’ lives, and represents a new icon for a sensible EV ecosystem.\”

The chargers offer significant improvements over previous charging stations and are well positioned in a market it is expected to grow to $1.5 billion by 2015, in keeping with a up to date Pike Research report on the electric vehicle equipment supply industry. Blink\’s robust, interactive, networked platform communicates directly with the most important stakeholders in EV adoption: consumers, utilities and points of installation, inclusive of retailers. Additionally, the chargers work at the side of smart grid systems, and their integrated communication capabilities will probably be a key component to utilities\’ demand response solution.

The first Blink charging stations will likely be installed in Fall 2010 as component to The EV Project. As project manager of The EV Project, ECOtality will deploy nearly 15,000 charging stations in 16 cities across six U.S. states, in addition as the District of Columbia. The $230 million public-private initiative is funded partly with a $114.8 million grant from the U.S. Department of Energy (DOE), funded by the yank Recovery and Reinvestment Act (ARRA).

\” We\’re at a pivotal point propelled by large government investment within the EV Project and unparalleled consumer demand. We\’re drawing on our years of experience to produce a product that exceeds consumer expectations and facilitates widespread adoption of electric driving,\” said ECOtality North America President Don Karner. \” We\’ve taken the lessons learned from our over 20 years of electric vehicle infrastructure experience and applied them to create a charging infrastructure network that emphasizes station location, charger communication and user experience. Blink solves the flaws targeting key transportation corridors, overcoming consumer concerns.\”

Charging Your EV at Home

Blink was designed to emulate drivers\’ habits and integrate seamlessly into their lifestyle. Drivers will pull up to their home, garage or carport, plug in their car-and walk away. The Blink Level 2 charger delivers an entire charge in two to six hours, could be programmed to charge the automobile when electricity rates are the lowest, and should link to participating utilities and be controlled remotely through smart phone and web applications.

Charging Your EV on the Go

Just as Blink home chargers were designed to integrate easily with drivers\’ existing lifestyles, an intensive amount of consumer behavior analysis and market research guided both the design and site decisions for the economic chargers. EV drivers will simply travel to their normal destinations-movie theaters, shopping malls, coffee shops and retailers-pull up and charge.

The Blink system is fully interactive with color touch screens delivering information, thirdparty media and connectivity to network headquarters. Through its ability to operate a national network, in addition as enterprise networks, Blink will provide an array of applications for monetization of the charging space for host and network operator alike.

Both Level 2 units are connected to 240V AC circuits and Underwriters Laboratories (UL), a partner inside the EV Project, is currently within the means of testing the units to certify them to UL\’s uncompromising safety requirements.

More information concerning the units is included inside the product spec sheets, available for download on the hot Blink website: www.blinknetwork.com.

About ECOtality, Inc.

ECOtality, Inc. (NASDAQ:ECTY), headquartered in San Francisco, California, is a pacesetter in clean electric transportation and storage technologies. Through innovation, acquisitions, and strategic partnerships, ECOtality accelerates the market applicability of advanced electric technologies to switch carbon-based fuels. For additional information about ECOtality, Inc., please visit www.ecotality.com.

About frog design

frog design is a world innovation firm and works with the sector\’s leading companies, helping them to create and convey to market meaningful products, services, and experiences. frog\’s multidisciplinary process reveals valuable consumer and market insights and inspires lasting, humanizing solutions. With a team of more than 500 designers, technologists, strategists, and analysts, the company delivers fully convergent experiences that span multiple technologies, platforms, and media. frog works across a broad spectrum of industries, including consumer electronics, telecommunications, healthcare, energy, automotive, media, entertainment, education, finance, retail, and fashion. Clients include Disney, GE, HP, Intel, Microsoft, MTV, Qualcomm, Siemens, and lots of other Fortune 500 brands. Founded in 1969, frog is headquartered in San Francisco, with studios in Amsterdam, Austin, Milan, Munich, Ny, Seattle, and Shanghai. frog design is an independent division of Aricent, an international innovation, technology, and outsourcing company, focused exclusively on communications. Aricent is owned by Kohlberg Kravis Roberts & Co., Sequoia Capital, The Family Office, and CPP Investment Board. frog is a world Growth Company member of the realm Economic Forum.

Forward-Looking Statements

This release contains forward-looking statements inside the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they’re based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to position undue reliance on these forward-looking statements, which might be only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set within the company\’s SEC filings. These risks and uncertainties may cause the Company\’s actual results to differ materially from those indicated within the forward-looking statements.