LG\’s official Application Store — not to be confused with an App Store, App World, or App Catalog — just went beta is 23 countries with the aim of serving up 4,000 apps to 33 countries (including the UK, Germany, France, Italy, and Spain) by the top of the year. Sorry US netizens, you\’re seemingly out of luck for 2010. It launches with significantly lower than 4,000 apps today (about 3,000) targeting LG feature and smartphones in countries that you just, dear reader, likely don\’t care about. Oh, did we inform you that it\’s launching without any Android apps? Those won\’t arrive until sometime later this year.
Sporting a New Look with a much better Line-up of Exciting Applications, New LG Applications Store Promises an Enhanced Mobile Experience
Seoul (Korea Newswire) July 28, 2010 — LG Electronics (LG) today announced the hole of an all-new LG Application Store, with more than twice as many apps targeting users of both feature phones and smartphones in 33 countries.
Having comprehensively updated its Application Store, LG is now able to offer customers quite a lot of fun and useful apps including exciting games like The SIMS 3, Asphalt 4 and popular applications from SPB Series, for its mid- to high-end feature phones and smartphones. Android applications shall be also available at LG\’s store later this year.
\” Today, progressively more people want mobile devices that make their lives easier and more exciting during the right mix of applications. To fulfill this growing demand, we\’ve put plenty of effort into strengthening our application offerings for every type of phone owners,\” said Mr. H.S Paik, President of LG Electronics Gulf FZE. \” By studying customer insights and taking part with top-level companies, LG is working to provide the various best applications available on the market, and a very singular mobile experience for our customers.\”
Following the revamp, the LG Application Store will offer more than 3,000 applications from its cleanly designed, easy-to-use new site. Approximately half of the applications will be devoted to feature phones, a significant number in a market that has, to date, been overwhelmingly focused on smartphones.
According to research by Strategy Analytics, a market research company, over 90 percent of feature phone owners in the US and UK are interested in downloading and installing applications such as SNS (Social Networking Service), IM (Instant Messenger), VoIP (Voice over Internet Protocol), and navigation and mapping. Having taken the lead in mid- and high-end feature phones that are adopting many of the trappings of smartphones, LG, through its new, improved Application Store, is offering consumers more ways than ever to exploit their feature phones in creative and dynamic ways.
Along with a range of applications for Windows OS phones that are already on sale, the new LG Application Store will also extend its line-up of applications for Android-powered smartphones at the end of this year. With demand for Android-powered phones set to surge worldwide, the LG Application Store is well placed to enhance consumer\’s mobile experience, offering greater value and genuine benefits to owners of LG\’s Android smartphones.
The all new LG Application Store opens today in 23 markets. LG aims to increase the number of applications inside the LG Application Store to 4,000 by the end of this year and to expand the service to 33 countries including the UK, Germany, France, Italy and Spain and Iran. To experience the hot LG Application Store, visit http://www.lgapplication.com.
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