Following the launch of Amazon\’s third-generation Kindle, company CEO Jeff Bezos sat right down to discuss the e-reader business with USA Today. We\’d recommend giving the overall piece a look-see whenever you just can\’t get enough Kindle on your life, but about a choice quotes caught our attention. For starters, Bezos predicted that Kindle e-book sales will \” surpass paperback sales sometime inside the next 9 to year,\” and that \” sometime after that, we\’ll surpass the combo of paperback and hardcover.\” Due to the fact the Kindle platform is but 33 months old, and that books are just a wee bit older, that\’s pretty impressive. In a separate sit-down with Pocket-lint, Steve Kessel — Amazon\’s senior vice chairman of global Digital Media — teased us all with reference to a color version of the company\’s famed e-reader. \’Course, we\’ve known that Bezos and Company aren\’t too hopeful about any such thing inside the near-term, but we\’ve yet to really hear the company confess to having specific color alternatives within the lab. Whenever you\’ll recall, we found Qualcomm\’s Mirasol demonstration worthy of laud back at CES, and in step with Kessel, \” that\’s inside the lab.\” We\’re also told that a slew of alternative color options are always in testing, though, so we\’re doing our darnedest to not get those hopes too high. It ain\’t working, but still…

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