PS3 and Bravia sales boost quarterly Sony profits above expectations

Earlier this summer, Sony closed another fiscal year of being within the red, but it surely\’s starting the 2010/11 ledger with its quill dipped firmly inside the black inkwell. For the quarter ending June 30, the Japanese megacorp clocked up ¥25.7 billion ($293 million) in pure, unadulterated profit off the back of a ¥67 billion operating income. Once you compare that to the performance this time last year, a ¥37 billion loss, you need to agree that the Stringer purse-tightening program seems to have delivered the required effect. The principle drivers for the current resurgence are pinpointed as the PlayStation 3 and Bravia lines (frankly, we consider the two utterly inseparable), and Sony\’s feeling so buoyant about it all that it\’s revising its projection for the arriving year\’s revenues upwards today. The excellent news is tempered, however, by the threat of a rising Yen, which has already claimed Nintendo\’s profits as its first victim.

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This post is tagged: boost, bravia, expectations, Profits, ps, quarterly, sales, Sony