Parrot AR.Drone now available for pre-order, shipping September 3rd

Jul 29th 2010
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Parrot AR.Drone now available for pre-order, shipping September 3rd

Been itching to get hold of the Parrot AR.Drone ever since it first took flight at CES way back in January? Well, that you would be able to now finally get your $299 pre-order in to be sure it ships to you on the September 3rd launch date. What\’s more, Parrot has also announced that the Drone can be exclusively available at Brookstone stores within the U.S., where you\’ll manage to test it out first-hand through October 31st. Head on past the break for the total press release, and make sure to try our recent hands-on if you would like a reminder of the iPhone-controlled shenanigans possible with the device.

Show full PR text

Parrot AR.Drone U.S. Invasion Begins:

The first quadricopter for video games and piloted by Wi-Fi now available for pre-order exclusively through Brookstone

SOUTHFIELD, Mich., July 29 /PRNewswire/ — Parrot, leader in wireless peripherals for cellphones, and Brookstone, specialty retailer of unique gifts, today announce the pre-launch availability within the U.S. of the Parrot AR.Drone, a distinct quadricopter using augmented reality and piloted with an iPod touch®, an iPhone® or an iPad™. U.S. fans of the AR.Drone can now place orders exclusively at Brookstone.com or by calling 800-926-7000.

The AR.Drone, with a view to retail for $299, will begin shipping to customers Sept. 3. This can also be available exclusively in Brookstone stores through October 31, where consumers shall be ready to experience the only-of-a-kind quadricopter in-person.

Content of the box

AR.Drone with internal hull
1 external hull
1 battery
1 battery charger and 4-pin mains adapter
1 set of stickers
1 quick start guide

The AR.Drone combines real and virtual worlds to give an unparalleled gaming experience. A front camera broadcasts and streams what the AR.Drone is seeing onto the iPod touch, iPhone or iPad screen and offers the opportunity for augmented reality games.

\” The Parrot AR.Drone offers a completely new flight and gaming experience,\” said Brookstone CEO Ron Boire. \” It\’s the first flying vehicle you are able to control together with your iPod, iPhone or iPad. Brookstone is proud to be the first store within the U.S. where customers should purchase the AR.Drone. We\’re going to make plenty of pilots more than happy during the fall and holiday season.\”

In regards to the Parrot® AR.Drone Quadricopter

The Parrot AR.Drone is a one-of-a-kind quadricopter, extremely easy to fly in both indoor and outdoor settings. The AR.Drone generates its own Wi-Fi network at which you only connect an iPod touch or iPhone. The AR.FreeFlight application is a free app inside the App Store and permits the AR.Drone to be piloted via the iPod touch/iPhone/iPad. Once in-flight, the accelerometer of the iPod touch/iPhone/iPad detects all the movements and the AR.Drone will mirror all movements made by the iPod touch/iPhone/iPad while the pilot\’s left thumb is on the control button.

The AR.Drone uses MEMS (Micro Electro Mechanicals Systems), three axes accelerometer, two gyrometers [one axe & two axes], one ultrasound sensor and one vertical camera to automatically stabilize once it takes off. This enables for terribly stable flights for even beginner pilots.

The AR.Drone combines the worlds of video gaming and radio-controlled models, enabling consumers to recreate loads of single and multi-player video games inside the real world. One game, AR.FlyingAce might be available for download inside the App Store.

The AR.Drone-Pilot Academy at www.ardrone.com provides multiple videos and instructions that prepare aspiring AR.Drone pilots for flight. It also connects AR.Drone fans from around the globe. Additional information concerning the AR.Drone could be found at http://www.parrot.com/facebook or www.twitter.com/ardrone.

About Parrot

Parrot, a worldwide leader in wireless devices for cellphones, stands on the leading edge of innovation. The company was founded in 1994 by Henri Seydoux as component of his determination to drive the inevitable breakthrough of cellphones into way of life by creating high-quality, user-friendly wireless devices for straightforward living. Parrot has developed essentially the mostsome of the most extensive range of hands-free systems available on the market for cars, motorbikes and scooters, including wireless multimedia products geared towards audiovisual applications. In 2008, Parrot launched a new prestige line of high-end products bearing the hallmark of renowned artists. Parrot, headquartered in Paris, currently employs 450 people worldwide and generates 85% of its sales overseas.

www.parrot.com

Euronext Paris – FR0004038263 – PARRO

About Brookstone

Brookstone, Inc., is an innovative product development company and specialty retailer of unique gifts. Brookstone operates 310 stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. The Company also operates an instantaneous Marketing business that incorporates the Brookstone catalog and an e-commerce Website online at Brookstone.com.

iPhone and iPod touch are registered trademarks of Apple Inc., registered within the U.S. and other countries. iPad is an indicator of Apple Inc. App Store is a service mark of Apple Inc.

SOURCE Parrot

http://www.parrot.com

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