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RCA BRC3108 portable Blu-ray ships to Target, seriously undercuts Panny’s DMP-B15

RCA BRC3108 portable Blu-ray ships to Target, seriously undercuts Pannys DMP-B15

Remember Panasonic\’s DMP-B15? You know, that \” world\’s first portable Blu-ray player\” that was introduced at CES and just started shipping last month? With an $800 ticket, there\’s a great opportunity you never even let the object enter your stream of consciousness, but we are able to only wish you the simplest of luck as you are trying to ignore this one. RCA has quietly started to ship its BRC3108 10-inch portable Blu-ray player, that’s equipped with a rechargeable battery, integrated stereo speakers, a headphone jack, 1080p HDMI output and bundled car / AC adapters alongside a carrying bag with headrest attachment for in-car use. The mini player lists for $349.99 on Amazon, and it\’s already beginning to appear in select Target locations. You\’ll notice that Amazon still shows the device as being available for pre-order, and even the Target model didn\’t have a shelf tag yet. That said, we\’re sure someone inside the back can pull some strings whenever you wave your credit card around long enough.

[Thanks, Scott]

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