Yoko Says Beatles and iTunes Still Won’t Come Together [Beatles]

\” Steve Jobs has his own idea and he\’s a superb guy… There\’s just a part that we\’re not more than happy about, as people. We are holding out.\” So says Yoko. And as Yoko goes, so go the Beatles on iTunes.

What\’s the story here? Well, it\’s not that you just aren\’t ready to download the Beatles catalog-that\’s always been the case. And it\’s not that Yoko Ono isn\’t being super clear along with her vision (Plastic Ono Band, anyone?). It\’s that the stakeholders in Apple Corps are engaged within the most disturbing bargaining posture there is. They\’re playing hard to get (as Paul McCartney did in 2008), hinting that in fact they wish to have Beatles songs on iTunes, and would, apart from… something. That they won\’t say.

The longer they hold out, though, the weaker their position becomes. Digital music sales are projected to overtake those of physical albums within a few years, and iTunes accounts for at the very least 25% of all music sold within the US. It\’s not that the Beatles will ever depart. They\’re timeless, they\’re classic, they\’re staying. But the longer they vaguely squabble, the the bigger the barrier to newer generations letting Abbey Road change their lives. [Reuters via All Things D]

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This post is tagged: beatles, iTunes, Says, wont, yoko