iPad Version of folk Magazine Held Up Over Paparazzi Photos [Ipad Magazines]

Gossip magazines owe much of their content to photo agencies, who offer voyeuristic snapshots of celebrities’ lives. People magazine is currently battling the agencies over the release of their iPad app, believing they shouldn’t ought to pay twice for images.

It’s an even enough assumption. Finally, you don’t ought to pay twice for a similar image to move in a magazine and the net version*, so why should photo agencies charge extra if the title uses the photo inside the iPad version, too?

The thing is, I will see it from the viewpoint of the photo agencies, too. The entire point of print publications launching iPad versions is that it’s meant to be a complete new experience of reading similar content-so why shouldn’t that publishing house pay for the image again? Particularly once they can command hefty advertising fees, as we saw with the Condé Nast launches.

You’ve got to feel for folk magazine (even supposing you don’t read it). If the photo agencies who are ganging up on the title actually reach making them pay twice for their assets, it could possibly spell danger for the entire print industry, that’s dying a undeniable death.

People’s fate is to be decided tomorrow in Big apple, when the magazine meets with representatives from the photo agencies to speak about easy methods to go about purchasing their images for their upcoming iPad app, which was meant to launch in early August for $5 a controversy.

An angle they’ve already taken is that the iPad version of their magazine is an insignificant marketing tool, thus the photographs can also be repurposed for promotional reasons. It’s a difficult pill to swallow, particularly once they’re planning on wrapping ads around the photos of Britney Spears and co, and then ask a $5 cover charge.

There’s more on this topic over at Reuters, which makes for an engaging read. [Reuters]

*I have to explain, there are specific caveats and contracts in place with each publications and agency. Either a small extra fee is paid by the title to publish an analogous image online, or in most circumstances, some kind of subscription-based charge is paid.

Image Credit: JustJared

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This post is tagged: folk, Held, iPad, magazine, Magazines, photos, version