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You are able to Rent iTunes TV Shows for $1 and flicks for $5 [Apple]

As expected , iTunes 10 has abandoned the TV show purchase model and has moved to rentals only. It’ll cost you a buck for an HD episode, and $5 to monitor first-run movies in HD. Crucially, those movies will likely be available on a similar day as their DVD counterparts. You’ll have 30 days once you rented to observe, and 48 hours from after you start watching before your content disappears in a pant of smoke.

All content will likely be commercial-free, although your range of choice might be slightly limited at the start: up to now Fox, Disney (and its ABC family of networks), and BBC America are signed up for the ride. Competitive pricing like it truly is going to be hugely important for AppleTV if it’s ever going to grow beyond the niche it’s been stuck in since its previous release.

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