Apple will give the ailing newspaper biz welcome news with an iPad subscription option, the San Jose Mercury News reports . The deal will likely see Apple taking a slice of both subscription and advertising revenues, as opposed to a flat fee.
Interestingly, Roger Fidler of University of Missouri’s Donald W. Reynolds Journalism Institute speculates Apple can even generate cash through an opt-in demographic sharing function, giving publishers and advertisers access for your ever-coveted personal information. But while newspapers are in fact wanting to hop aboard the iPad money train, Fidler speculates they’re anxious about crossing over too quickly: ” Most publishers don’t need to see a rapid migration to apps without a comparable growth in advertisement revenue from tablet editions. That might be disastrous.” [ San Jose Mercury News via MacRumors ]
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