Why Do Europeans Still Use Nokia Phones? [Nokia]

With 260,000 phones being sold daily, someone in the market continues to be buying Nokia phones. But who? And more importantly, why? Is it familiarity? Affordability? A belief that nothing else available is nearly as good-or as suitable-for them?

I was elected to jot down this post because I live within the UK-the land-mass on the periphery of Nokia’s dominance. Funny thing is, I don’t think I myself know a single one that uses the Finnish company’s phones. Sure, I know folks that used to exploit them-and happily-but those years are gone.

Especially in England, lots of our first phones were Nokia. Mine, back in 2002, was an 8310 . I adored it for its small size and legion of color options. My next phone was the Motorola RAZR; I remember fumbling with the brand new OS and button lay-out first and foremost. Is it fear of the unfamiliar that’s stopping this invisible hoard from trying new phones with different OSes? If that is so, why is it mostly Europeans and Asians who seem to have a difficulty adopting a new OS?

Maybe some people just don’t care what phone they use. Believe me, they exist. Not everyone wants to tweet, send photos to their friends, or take heed to music. Some people just wish to text and make contact with-and anyone who remembers call quality on a Nokia will know the Finns excel there.

When asking my Twitter followers if any of them still use Nokia phones-and why-affordability was unsurprisingly one of the vital first points to be raised. In Europe, where most phones are free up-front on contract, it’s the monthly payments that are of issue. Most phones cost £30 ($46) a month inside the UK, and nowadays contracts are between 18 and 24 months long.

Nokia phones tend, in general, to be pretty cheap. Several networks sell phones like the 5230 and E63 for as little as £13 ($20) a month. These are nice phones! Sure, they’re somewhat old, but they were flagships after they came out. The various models are pricier, at around £30, but generally, Nokia’s (slightly less intelligent) smartphones are plenty cheaper than the iPhone and the various Android and BlackBerry models.

Pay As You Go, as you’d expect, is even cheaper. In Asian countries, particularly India, a $300 phone is not really an option. Phones akin to the C1 and C2 , with dual-SIM support, enable people to stay connected, for less. They might not be ready to update their Facebook statuses, but that’s not why they wish a phone.

Nokias are very talked-about with the gray-haired set in addition, a market that’s becoming a growing number of lucrative. There are more old people now, they’ve got the cash, and they wish something that just works straight out of the box. Grandchildren can offer help all they need, but I know from developing my oldies with phones, pretty much they only had them switched off, ready in case of emergency.

So tell me, readers-why do you decide to exploit a Nokia phone? Or, why does your girlfriend, your Dad, or your next-door neighbor? When presented with so much choice nowadays-so many form-factors, OSes, colors!-why is Nokia still only ” big in Europe?”

Source

This post is tagged: affordability, color options, finnish company, motorola razr, nokia phones