Captcha Advertisements: Annoying Squared [Advertising]

If I asked you to name three annoying things concerning the internet, two of them would probably be captchas and advertisements. The third would probably involve Justin Bieber, Twitter, or some combination of both. But back to captchas with advertisements…

They’re the diabolical brainchild of Solve Media, a Ny-based startup that’s trying to shove something people typically don’t are looking to take a look at-ads!-into a space where everyone is routinely forced to search-captcha boxes! For some reason, this ungodly PAIRING makes both of these individually tolerable things more loathsome in my eyes, similar to a mix Pizza Hut and Taco Bell.

But as Solve sees it, they’re doing you a favor, what with how hard it really is to read captchas nowadays anyway. That is actually sort of true. So now the question becomes, what’s more frustrating: having to squint to differentiate if a character is a squiggly oblique ” q” or a squiggly oblique ” g,” or being assailed by an online Explorer ad where there once wasn’t one.

AOL, Toyota, GE, and Microsoft have all hopped on board, so you possibly can expect to determine the captcha ads for your browser soon. ” Banner ads are easy to ignore,” a Toyota media strategist explained to AdAge . ” We’re very intrigued by this.” Ugh. I’m sure you’re. [ FastCompany ]

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This post is tagged: advertisements, annoying things, brainchild, JUSTIN BIEBER, media strategist