Stephen Ross, the billionaire owner of the Miami Dolphins, wants to place a streaming video device within the hand of every NFL fan, broadcasting live footage of the game you simply paid to attend . So why bother going at all?
The device, called FanCast, streams video to a 4″ screen, allowing you to observe out of town games-or the only you’ll be seeing, when you just looked up. Twelve other teams are on board to distribute the players to fans, banking of Ross’ assertion that ” Technology for the fan at home is so good-with large-screen HD sets-that I must give a smarter experience to the fan to come back out.”
I’m at a loss to work out what component of that is smart. The power to look at an HD broadcast of your favorite teams from home is a godsend, in fact. But the excitement of live sports-the spectacle!-is something else entirely. It’s an occasion. You boo, you drain inordinately expensive beers-you watch actual people. Ross thinks this isn’t enough.
But if, for some reason, the thrill of really attending a stadium game isn’t cutting it for you, will a dinky 4″ screen really transform the experience? At that point, why not just stay home? Ross would counter, I might imagine, that football fans want access to multiple games-plus alternate camera angles and stats-wherever they’re. But this just feels like more sad evidence of our inability to keep our faces faraway from LCD screens .
Technology has enhanced sports-without doubt about that. Dazzling jumbotrons, impeccable slow-motion camera work, and, after all , the aforementioned HD home viewing experience. But the notion of watching football from within a football stadium feels like a case of a bored billionaire with a nasty idea. I stay up for an enlightened new era of attending concerts with earbuds jammed in, or bringing my laptop to the movie theater so I will be able to atone for Mad Men. [ NY Times ]
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