Apple Opens Up: Subtle iTunes 10.0.1 Update Makes Ping Immensely More Useful [Ping]

Like many folks, I activated Ping when Apple revealed it earlier this month, and then like lots of people I finished using it. Where’s the, um, social? Why is it saying I love these kinds of Britney Spears remixes? Et cetera.

But the most recent software update from Apple might go a bit way toward fixing and answering as a minimum this kind of pressing questions.

One most notable changes in 10.0.1 is the facility to take advantage of Ping from within your personal iTunes library, as opposed to having to manually seek out music tracks you already owned within the tedious ether of the iTunes Store. It’s a subtle yet important shift for Apple, an organization long known for, ahem, control of content and media.

What this implies is the previous setup, wherein a user would need to share songs via the iTunes Store and nowhere else, is gone. It’s been replaced with a Ping button next to every song you own. With the button, located in a drop down menu accompanying your entire music library tracks, you could ” like” that song, or post it in your profile with a note. Or you should utilize the drop down menu to seek out that artist song or album inside the iTunes Store. All that’s done from within iTunes to your machine.

Again, it’s a subtle change, and maybe person who must have been there all along, but the shift is likely to be indicative of an Apple that’s opening up the iTunes/Ping experience somewhat to make things easier for the user.

There’s obviously more work to be done to make Ping into the powerful music-sharing social network Apple obviously wants it to be-the network remains limited by the indisputable fact that Apple continues to not provide any style of serious access to Facebook or Twitter, as an example. That said, it’s a start for all you share-crazy music lovers in the market. [ TechCrunch ]

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