BlackBerry Doesn’t ” Need 200 Fart Apps in App World” [BlackBerry]

Been wondering about BlackBerry’s app strategy? Never have I been so infuriated with a phone before than once I have a look at their undernourished App World. In keeping with RIM however, they ” aren’t specializing in, say, hitting the 50,000 app mark.”

Their VP of platform product management, Alan Panezic, spoke at the Developers’ Conference in San Francisco concerning the obvious lack of apps available. Apple will have over 250,000 apps in their App Store, but in line with Panezic, RIM doesn’t ” need 200 fart apps in App World. Those are apps you’ll use three or four times then never open again. You’re not watching ads, clicking on ads or buying premium upgrades, and the app isn’t adding any value for your device.”

Ah, value. After I can’t even upload a photo to my Flickr account on my Bold, and struggle to perform a basic task resembling sending a right away message on the official Twitter for BlackBerry app, I understand the will for value alright. I just want apps that work, and don’t require me to need to uninstall and reinstall it to work properly.

RIM now has 10,000 apps available in App World, but many cost a daft amount. I remember that RIM has, up to now, appealed to a more mature, wealthy business-user segment of the market, but that you can’t doubt they’ve been seeking to escape from that with recent handset launches (the more consumer-friendly Torch and budget Curve models) and marketing (their sponsorship of the Black Eyed Peas’ world tour and even that dancing OS 6.0 video ).

Maybe we wish a couple of novelty apps, RIM. So as to use word-of-mouth as effectively as Android and iPhone users were, then we’ll need the odd bubble wrap-popping app or perhaps a fart app to entertain friends with. [ Recombu ]

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This post is tagged: black eyed peas, business user, developers conference, platform product, product management, word of mouth