Sportswear and shoe maker Adidas has allegedly canceled a hefty $10 million iAd because of ” control issues” which could not be resolved with Apple or its CEO, Steve Jobs.
From the ” well, that’s nothing new” category, the rumor is that Adidas had not less than three creative designs rejected by Apple, with the cash quote marking the top of the relationship being ” Apple CEO Steve Jobs was being too much of a control freak.”
If true, this will likely be the second major brand to tug out of the iAds program this year. Earlier this summer, Chanel also withdrew for reasons unknown, although judging from what other advertisers have purportedly said about iAds it was probably do to regulate issues in addition.
Control appears to be like working for Apple with its operating system and hardware-will an analogous be said of its foray into the advertising space? [ Business Insider via AppleInsider ]
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