Frito-Lay Cancels Louder-Than-Combat-Jets Snack Bags [Green]

Frito-Lay is pulling their Sun Chips 100% Compostable bags after receiving ” consumers’ feedback in regards to the bag’s noise level.” Well, since they may be louder than a combat jet , I’m not surprise. Here’s why:

Hi, Heidi,

Thank you for contacting Frito-Lay to share your thoughts in regards to the SunChips compostable package.

Frito-Lay is taking steps to improve the SunChips 100% compostable packaging launched in early 2010. The brand new steps help address consumers’ feedback in regards to the bag’s noise level, while continuing to build on the environmental benefits.

While Frito-Lay works to develop a next-generation compostable package, SunChips Original snacks will remain within the current 100% compostable package, while the opposite SunChips flavors might be transitioned back to their traditional packaging. Once the improved compostable bag is able, it is going to be featured within the SunChips Original flavor, allowing Frito-Lay to watch consumers’ response.

As with many leading-edge technologies, there is an ongoing technique of improvement and refinement. We are confident the approach we are taking will allow us to continue our sustainability progress, while also showing our consumers that we are committed to responding to their needs and preferences.

Best regards,
Frito-Lay Consumer Affairs

I tried the bag the alternative day and it was really loud, but not that loud in the midst of a noisy deli. Maybe Frito-Lay just wants to bypass any potential lawsuits from people claiming they got their hearing damage by the bag crackling. [ Inspired Economies via Crunchgear ]

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This post is tagged: address consumers, consumer affairs, environmental benefits, leading edge technologies, original flavor