This Controversial Climate Change Ad Made Sony Drop its Sponsorship [Sony]

They’d obviously spunked a lotta money on the ad, which contains a Gillian Anderson voiceover and appearance from famous English footballer/soccer-player Peter Crouch , but when it illustrates exploding kiddies it’s no surprise that Sony wanted nothing to do with it.

Made to draw attention to the climate change day October 10th, the 10:10 advert riled Sony up so much that they canceled their support of the event, labeling it ” ill-conceived and tasteless.” Kyocera, another supporter, has also spoken up about how it was a ” grave error,” but hasn’t as yet followed Sony out of the door.

The video has been taken down from 10:10′s website, but attributable to the nature of the web it shall continue to exist in tasteless glory forever more. [ 10:10 via Fast Company ]

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This post is tagged: climate change, company source, gillian anderson, peter crouch, soccer player