Beijing Apple Store Triples Security to Fight Scalpers [Iphone4]

Scalpers at the Beijing Apple Store just won’t quit. First they caused the store to close. Now Apple has reportedly tripled the store’s security and requires customers to be escorted upstairs to buy their iPhone 4. Madness!

After the first scalper surge, Apple instated new policies that required customers to reserve an iPhone 4 online and schedule a time to select it up inside the store. That didn’t do much to stymie the scalpers, consistent with MIC Gadget, so Apple had to call inside the reinforcements.

It’s reported that Apple has tripled security inside the store, stationing a security guard every three meters on the bottom floor. And there aren’t even any iPhones on that floor-they’re kept upstairs, where customers should have a reservation and be escorted individually by an employee to select theirs up.

Meanwhile, the going price for the iPhone 4 is roughly $130 above retail value. But maybe all this may be cleared up if they simply made that sign a bit less confusing. That is it, Apple?! iPhones or no iPhones?! [ MIC Gadget ]

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This post is tagged: apple iphones, Apple Store, bottom floor, iphone 4, reinforcements, retail value, security guard