The massive Networks’ Big Google TV Fear [Google TV]

Google TV , no less than theoretically, conceptually erases the respect between the online and television as a medium for video. It’s all video, wherever it comes from. For broadcasters, that’s scary! So ABC, CBS and NBC’s websites are blocking Google TV .

If you go to at least one of their websites to attempt to look at a whole-length show, like 30 Rock or Lost, you’ll get a gigantic ol’ cockblock, a twin of you’d see in the event you attempt to go to Hulu with any other browser on a TV (see: the epic Boxee and Hulu battles ). Fox, who’s also component to Hulu, might block Google TV from its site too.

Here’s the object: Internet advertising is worth an awful lot not up to regular TV advertising. The ads for 30 Rock on Hulu or NBC.com dump lots less grow to be NBC’s pocket than the ones that run when 30 Rock airs on the network. So when you’re watching broadcast content for your television, broadcasters want you to look at television commercials, not web ads.

That’s the quick version. The longer version is breaking down the conceptual barriers between media-where it doesn’t matter where a video comes from, some indy producer on Vimeo or an enormous studio-is a scary long-term prospect. These lines, between ” quality” content produced within the old-school system and an exceptionally slick piece of viral video are important for Hollywood to take care of. So don’t expect them to line up to assist erase it. As a minimum until there’s the way to ascertain they get paid . [ WSJ ]

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This post is tagged: broadcast content, internet advertising, old school, quality content, television broadcasters, television commercials, viral video