The Reports of App-Free iPads Had been Greatly Exaggerated [Charts]

Recently we were rather skeptical about a report claiming that a third of iPad users have never downloaded an app. Now there’s confirmation that we weren’t just paranoid: Nielsen, the media-survey firm behind the numbers, has posted an incredible correction.

As one can find by the brand new chart above, it turns out that it’s only 9% of iPad users who haven’t downloaded apps to their devices. That’s quite a lot different from what we heard originally:

So far Nielsen hasn’t made any remarks in regards to the mysteriously updated graph or explained how the initial error occurred. [ The Register ]

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This post is tagged: confirmation, graph, initial error, media survey, nielsen, survey firm