London Is Now a huge Board Game for Runners [Video]

Easy methods to do something unpleasant is to attempt to make it fun. So Nike-hoping to sell some shoes within the process-turned London into an enormous online running game, sending competing players hurrying between urban checkpoints.

The game-called ” The Grid” -is interestingly low-tech. Before each run, players place a choice at a delegated Nike phone booth, entering their unique identification numbers. They’re then given instructions to dash off to another phone box, where they again enter their info. Complete a run? Earn points! Nothing motivates like made up points (right, Foursquare?). By placing calls on both ends of the jog, Nike also knows who’s running where, and permits you to keep track online. It also makes for some really great visualizations, based on the jogging data Londoners are feeding it. [ Nike Grid via Fast Company ]

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This post is tagged: checkpoints, company source, London, phone booth, running game, visualizations