ESPN 3D Isn’t Making Any Money [3D]

Sports helped get HDTV into the mainstream. Fact. It was thought sports would do an analogous with 3D. Who wouldn’t wish to see career-ending helmet-to-helmet hits inside the third dimension? many people, actually. ESPN 3D is a flop.

We’re now halfway through ESPN’s one-year 3D trial run and nothing’s happening. Money’s certainly going into the medium, sure, but the effort is nothing’s coming back out.

” We’re still unsure what is sensible for 3DTV and we don’t yet see a proven ROI,” said Jonathan Pannaman, ESPN Senior Director of Technology, in an interview with TVB Europe . ROI being short for ” return on investment.” Therefore it seems like the ” R” is ” 0.”

The silver lining for the four guys watching ESPN 3D is that ESPN still has plans in place for a second year of 3D programming in 2011. [ TVB Europe via Engadget HD ]

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This post is tagged: Engadget, jonathan, return on investment, Sports, third dimension