Get Ready For Movie Theaters That Watch You [Movies]

Movie theaters are already watching you; in order to curb piracy, many theaters have systems that pinpoint camcorder-wielding patrons. But the subsequent generation of those systems shall be looking ahead to something else entirely: how much you’re enjoying the movie.

Aralia Systems , producer of one of many popular anti-piracy solutions, has received a grant for about $350,000 to develop a system that would watch moviegoers and analyze how they’re reacting to what they’re seeing on the large screen. Basically heavy-duty analytics for the film industry.

Dr. Abdul Farooq from the University of the West of England’s Machine Vision Lab, a collaborator or on the project, explained the aim of the project to TorrentFreak :

We desire to devise instruments so one can manage to collecting data which might be used by cinemas to watch audience reactions to films and adverts and likewise to assemble data about attention and audience movement.

Using 2D and 3D imaging technology we aim to do that in two ways. Obviously cinema audiences are opened up in large theatre settings so we want to build instruments that may capture data for different purposes. We will be able to use 2D cameras to detect emotion but may even collect movement data through a 3D data measurement if you want to capture the audience as a full as a texture.

Within the cinema industry this tool will feed powerful marketing data in order to inform film directors, cinema advertisers and cinemas with useful data about what audiences enjoy and what adverts capture essentially the mostsome of the most attention. By measuring emotion and movement film companies and cinema advertising agencies can learn so much from their audiences a good way to help to inform creativity and strategy.

Great, now I will be able to pay $15 a ticket to assist Hollywood do market research for Saw 17. [ TorrentFreak via Myce ]

Image credit Blake Emrys

Source

This post is tagged: advertising agencies, audience reactions, cinema advertising, cinema audiences, imaging technology, university of the west of england