Netflix says: ” The hurdle has been the shortage of a generic and complete platform security and content protection mechanism available for Android.” They may’t get Netflix on Android because they are able to’t get a secure DRM system across Android devices.
According to Greg Peters, from Netflix product development, the issue in securing a standard DRM system on Android devices is ” a similar security issues that have caused piracy concerns on the Android platform.” He goes on :
Setting aside the talk around the worth of content protection and DRM, they’re requirements we must fulfill a good way to obtain content from major studios for our subscribers to enjoy. Although we don’t have a typical platform security mechanism and DRM, we can work with individual handset manufacturers to add content protection to their devices.
By managing individual manufacturers on a phone-by-phone basis, it means not every Android phone will get to have Netflix. Which means F-word comes up again.
Unfortunately, this can be a much slower approach and results in a fragmented experience on Android, through which some handsets may have access to Netflix and others won’t.
To Netflix’s credit, they don’t need to cause confusion among their customers but smartly believe that having some Android phones have Netflix is healthier than no Android phones having Netflix. After all, those Android devices which will get Netflix should expect it early next year. [ Netflix Blog ]
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