Congress Passes Bill To prevent Obnoxiously Loud Commercials [Annoyances]

Earlier today, Congress passed a bill called the industrial Advertisement Loudness Mitigation Act (also known ad the CALM Act). This bill could prevent advertisers from forcing annoyingly loud commercials on us by making them abide to volume control guidelines.

If all goes well with the bill, the FCC can be required to ” adopt industry standards that coordinate ad decibel levels to those of the regular program” within one year. These standards would then go into effect another year later.

For the sake of our ears, let’s hope that Obama signs off on the CALM Act. While we look forward to him to accomplish that though, be at liberty to read up on the reasons advertisers use to run those loud commercials. [ MSNBC ]

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This post is tagged: advertisement, advertisers, commercials, control guidelines, volume control