Google Wants to Kill Yelp With a Dose of NFC [Google]

What is going to the first official use be for the near-field communication tech found in Google’s new Nexus S phone? It’s going to provide a brief way to rate restaurants and businesses within the Portland, OR area using their new Hotpot engine .

Google is sending kits out to companies inside the northwestern US city, so one can contain window stickers embedded with NFC sensors. When anyone within the city with a Nexus S holds the phone up to the sticker, it’ll automatically launch the corresponding listing on Google Places, where they could rate and review the site in question.

This ” so easy, a cave man could do it” system for reviewing restaurants seems greatly intended to usurping the ability of Yelp, which requires strenuous activity, together with tapping and typing, when looking to review things on the go. So while you see a sticker that feels like a graphic above, get to reviewing-you would possibly just win yourself a dinner for 10. [ Google via The following Web ]

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This post is tagged: field communication, rate restaurants, strenuous activity, web source, window stickers