28 Days Later: Blockbuster Now Waits With Netflix [Video]

You know Blockbuster’s incredibly smug ad campaign about how they get new releases 28 days before Netflix? NOT ANYMORE! You spot, in a price-cutting move, they only agreed to deals with Warners, Fox and Universal to delay generation offerings .

Fast Company says movies from the three studios comprise nearly half of recent release offerings, that means Blockbuster is not just within the same boat as Netflix, but additionally Redbox, the kiosk rental service. In a previous interview with Fast Company, Netflix exec Steve Swasey explained why getting the flicks early wasn’t an advantage, but if truth be told a pricey financial burden:

” Blockbuster didn’t stay with new releases by choice,” explained the source at the time, who is incredibly accustomed to the studio agreements with Netflix and Blockbuster. ” Movie studios have Blockbuster where they wish them-they know Blockbuster just isn’t in any position to negotiate thanks to their financial position. The studios have become huge payments for brand new releases from Blockbuster because they know the company needs them.”

And in the event you haven’t seen the industrial yet, here it’s:

Lulz. [ Fox Business via Fast Company ]

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This post is tagged: ad campaign, blockbuster, company source, financial burden, financial position, new releases, offerings