BMW Uses a Commercial to Burn Their Logo into Your Eye [Video]

How does anyone remember ads? BMW will let you know. BMW flashed an audience with a stunning light that included a cutout of their logo. When the audience was told to close their eyes, they still saw the letters: BMW.

The video explains that the effect it’s comparable to watching the sun for too long, after you close your eyes, you can actually sorta see a gap there (or go blind). BMW used that to their advantage, flashing a bright screen during their commercial that included a cutout of the letters BMW, so when the audience was instructed to close their eyes, they saw BMW projected against their eyelids.

It’s creative advertising (and they say it was harmless) and the main focus group seemed mightily impressed with the effect. It tied into the economic quite nicely too, look at how it was done within the video above (though the flash effect doesn’t work over YouTube). [ Wired ]

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This post is tagged: audience, creative advertising, eyelids, flash effect, focus group, sun