Your Favorite Delicious Snacks Get a Minimalist Transformation [Design]

Product packages are frequently the design equivalent of having a hammer driven into your eyeballs. Buzzword-y text everywhere, disgusting cover overload, and corny cartoon mascots. So why not strip it all away and let the item’s name speak for itself ?

Design firm A2591 took popular tasty products (well, excluding spray cleaner and condoms) and gave them a minimalist makeover. The entire extraneous crap, scrubbed away. Each item gets two version-one with probably the most orignal’s elements left over, and, my favorite, a radically stark iteration with just about nothing but the name on the quilt. Beautiful typography. Simple, popping colors. Tasteful. Think Cornflakes, without an important goofy picture of cascading milk into a Grand Canyon-sized pit of cereal. We all know what Cornflakes are-we don’t need the helpful illustration.

Of course, companies want their products to be as wackily eye-grabbing as possible so that our hands and wallets will do the grabbing next, however’s nice to imagine a global during which store shelves are visually appealing, in place of it looking like an ad agency projectile vomited. [ A2591 via The Daily What

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This post is tagged: grand canyon, illustration, Minimalist, store shelves, tasty products