David Chang ‘s Momofuku restaurants are the unofficial official eateries of Gizmodo. We like pork, oysters, fat, salt, noodles and cookies. The Momofuku cookbook is one of our bibles. Now, there’s going to be a Momofuku app , and it sounds delicious.
The app, Lucky Peach, is going to be a quarterly release, headed by Chang and Momofuku cookbook co-author (and perfect NYT food writer) Peter Meehan. It’ll have a companion print journal too, published by McSweeney’s.
The first edition could have an ” interactive” bowl of ramen-clicking around the ingredients will reveal ” 35 videos, 50 recipes, graphics and other elements,” in keeping with the NYT’s Diners Journal. The various features include a Japanese ramen factory tour, interviews with the dude who supplies Momofuku’s pork, and science-y bits from Harvard and writer Harold McGee (the dude who coined the term ” molecular gastronomy” ).
This is strictly the type of app that makes us keen on the longer term of digital publishing, inspite of all the crap that’s currently in the market. And books about food are basically the proper specimens for the entire digital treatment with graphics, videos and interactive stuff. I mean, Interactive ramen, come on. [ Diners Journal , Image: FotoosVanRobin /Flickr, CC-licensed]
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